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Girl meets dress founder

Girl Meets Dress founder Anna Bance was among the first speakers, insisting on the importance of being an adaptive retailer. Indeed, the term adaptive is almost one of those buzzwords that get thrown around in business without ever really meaning much, however, Bance has truly demonstrated the essence of being adaptive with Girl Meets Dress. Offline hire of dresses had been in operation since the s, she said, but there was no online offering with a next-day delivery. Customers were not realising that we were hire. We had to adapt. I had to find a balance between being a retailer and a booking system.

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Q&A with the founder of Girl Meets Dress, Anna Bance

Operator of an e-commerce luxury rental site designed to offer high end and designer dresses to all women. The company's site is a platform that rents out fashion designer's dresses and accessories to customers, enabling them to discover, choose and rent products as per their choice and preference.

What you see here scratches the surface. Ready to get started? All rights reserved. PitchBook is a financial technology company that provides data on the capital markets. Log in Request a free trial. Request a free trial Log in. Girl Meets Dress. Girl Meets Dress Overview Update this profile. Founded Status Private.

Employees Investors 1. Girl Meets Dress General Information Description Operator of an e-commerce luxury rental site designed to offer high end and designer dresses to all women. Ownership Status. Privately Held backing. Financing Status. Venture Capital-Backed. Primary Industry. Other Industries. Internet Retail. Primary Office. What you see here scratches the surface Request a free trial.

Want to dig into this profile? Girl Meets Dress Competitors 5. Girl Meets Dress Board Members 1. Girl Meets Dress Investors 1. Request a free trial. Contact Us info pitchbook. Generating Revenue. Rent the Runway. London, United Kingdom. Vilnius, Lithuania. Global Founders Capital.

An interview with Girl Meets Dress founder Anna Bance

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Anna Bance is the co-founder of Girl Meets Dress , an e-commerce business that allows customers to rent the latest designer dresses and accessories for a fraction of the retail price. She studied at The London College of Fashion and managed PR for the designer brand Hermes before spotting a gap in the market for online luxury fashion rental.

Does GMD have a shop to visit? No, we are purely an online rental boutique and we don't have a physical location where you can come and try on dresses. All products are delivered to you. When do I place my order?

Telling the truth about SME life today

Q Can you tell us the story of how you came up with the idea of Girl Meets Dress? When my co-founder Xavier and I looked into the market we saw that no one was doing it. We were the first company to rent luxury fashion online and it is wonderful that Girl Meets Dress is now pioneering the way for rental as a new and exciting ecommerce category of its own. A Online luxury fashion rental. We have over 4, dresses from over international designer brands. Our customer service team is currently the largest section. We are growing fast!

10 minutes with: Anna Bance, co-founder of Girl Meets Dress

Having worked as a PR for Hermes, she went on to create Girl Meets Dress, a website that allows girls to hire designer dresses for a small proportion of their retail price. We asked Anna a few questions about the brand. What inspired you to start up the company Girl Meets Dress, and how did you draw from your previous experience in the fashion industry to make this work? The Girl Meets Dress story began in when I was working as UK PR manager for French luxury brand Hermes — and like my previous roles in the fashion industry, it involved lending the collection of dresses and accessories out on a daily basis to fashion magazines, shoots, celebrities and journalists.

Now you can wear a different designer dress for all of life's special occasions without paying a luxury price tag.

Operator of an e-commerce luxury rental site designed to offer high end and designer dresses to all women. The company's site is a platform that rents out fashion designer's dresses and accessories to customers, enabling them to discover, choose and rent products as per their choice and preference. What you see here scratches the surface.

Startup stories – Girl Meets Dress

Business woman Anna Bance discusses the revolution of collaborative consumption, when to go after your start-up idea and how business success still comes down to having core values. The number of returning customers to the site. We ensure that our customers stay extremely loyal and our members rent once or twice every month!

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Anna Bance is the co-founder of Girls Meets Dress and a trailblazer of the fashion rental market. Her website, set up a decade ago, offers women the ability to rent high-end designer fashion for a fraction of the retail price. In the past couple of years there has been an explosion in start-ups offering fashion rental but Bance saw the opportunity earlier than most. You were very early onto the fashion rental scene; how did you identify a gap in the market? When Girl Meets Dress launched in the recession mindset dominated. But it was also clear that people had started to realise that experience and time are the most precious commodities we have, and that consequently ownership is becoming more irrelevant than ever before.

The Entrepreneur: Anna Bance, Girl Meets Dress

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Bance (@AnnaBance_GMD). Founder @girlmeetsdress: Online Luxury Rental. Building your wardrobe in the cloud ‍ #circulareconomy #sustainability.

Anna, a former fashion PR, spotted a gap in the dress rental market and together with Xavier, created an affordable way for women to wear designer dresses. Given the rise in online shopping was more extensive in the UK than any other country, we knew a potential market existed, so we wanted to capitalise on this and give women a new way to shop. After taking a risk by leaving my stable job as a PR manager it was great to have the reassurance that I had done the right. It was also reassurance that the GMD concept could work and I knew from here we could continue to expand and grow. They prefer to rent instead, and invest only in classic pieces that will stand the test of time.

Girl Meets Dress

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Small Business Stars: Anna Bance of Girl Meets Dress

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Anna Bance

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